About us

The Scarfforce team

Rudmer van der Meulen

“I hope that our solutions will help more people to find more happinness and success at work.”

Rudmer is the initiator and designer of the physical value cards and the Online Drive Scan. As well as your contact person to answer any questions you may have, comments you like to make or partnership proposals you like to submit. His idea to develop these solutions and found Scarfforce came about in 2015, after experiencing first-hand what it is like to feel unhappy and demotivated at work for an extended period of time and how this undermines your success.

So, what causes this unhappy feeling and demotivates us upto a point where we don’t even feel like thriving any longer? How can you turn this around? Questions that never have left his mind since, as he did see others thrive in that aspect.

The need for answers, triggered him to conduct a personal study of the leading theories in this regard from (among others); Dick Schwab, Daniel Kahneman, Giep Franzen, Malcolm Gladwell, Joke Openhuizen, Daniel H Pink, Evian Gordon, David Rock, Richard Barrett, Yuval Harrari, the value models of (among others); Rokeach, Schwarz, Steven Reiss, Geert Hofstede, Patrick Vyncke, and the -old but still leading- motivation theory of Abraham Maslow and the 6 universal fundamental needs which he believes drive us as a human being. In combination with the innovative SCARF theory and the 5 social influences that drive our feelings and behaviours in a social context.

Thanks to the experience he gained as a brand researcher along the way, his personal quest eventually led him to develop a new drive scan that instantly and in a very simple yet effective and fun way, reveals what drives us as a person, and what makes us tick in a social context at work. An intuitive online scan that exposes in detail what it is that we need most -in our work and from our colleagues- to experience real fulfilment in our work, and to be motivated intrinsically to thrive at it. Read more about Rudmer

Rudmer’s key motivational driver is: SELF-ACTUALIZATION
Rudmer wants to be able to manage himself in any situation because he feels capable to make the right judgements and to act accordingly in every circumstances.
Rudmer’s second motivational driver is: SELF-DETERMINATION
Next to that, Rudmer wishes to get to know himself better by getting rid of the fears and habits he has copied from others and/or the culture he is part of, and that prevent him from becoming who he really is.
Rudmer’s third motivational driver is: COLLECTIVE ACTUALIZATION
Next to that, Rudmer longs for creating collective value: to make sure that the people around him are capable of living their life up to their full potential and that everybody treats each other with dignity and respect, as this enables us to take care of both our own happiness and the happiness and well-being of each other. All the inner work he fulfils and has fulfilled up to now, truly becomes meaningful to him if it serves in creating a better world and helping the people around him.
Rudmer’s fourth motivational driver is: AUTHORITY
Last but not least, Rudmer likes to influence important strategical, tactical and operational decisions that lead the organization, department, and/or team he is in towards beneficial outcomes, and to advance towards what he thinks is best considering the circumstances.

Rudmer’s key social driver is: PERSONAL GROWTH (AUTONOMY)
When Rudmer interacts or collaborates with colleagues, he has a relatively great desire to increase his self-reliance by developing himself, both personally and professionally. His motivation to collaborate with others is highest when the people he collaborates with stimulate him to learn new things, improve his skills and push his limits in order to become more than who he is now.
Rudmer’s second strongest social driver is: INDEPENDENCE (AUTONOMY)
When Rudmer interacts or collaborates with colleagues he longs for self-determination and likes to be able to control an plan his own doings. Therefore, his motivation to collaborate with others is highest when the people others provide him sufficient freedom to make his own decisions about his doings, and his supervisor fully trusts him to accomplish the key tasks by himself.
Rudmer’s third social driver is: FAIRNESS
When Rudmer interacts or collaborates with colleagues it is important for him to perceive the situation as fair. As far as Rudmer is concerned, no person should be able to gain advantage from another person’s loss. Therefore, his motivation to collaborate with others is highest when the people he collaborates with apply a moral code that is aligned with his own inner compass, and that ensures a fair and an equal treatment for each and every one in the same circumstances.
Rudmer’s fourth social driver is: STATUS
When Rudmer interacts or collaborates with colleagues it is very important he feels others value him as a highly-important person, and acknowledge him as an authority.

FREEDOM
As Rudmer values freedom, he believes it is important to feel he is able to control and organize his own doings, without being controlled or interfered with by anyone or anything.
DISCOVERY
As Rudmer values making new discoveries, he believes it is important to leave the beaten path, to learn new things, and to extend his frontiers.
KNOWLEDGE
As Rudmer values knowledge, he believes it is important to expand his knowledge and to increase his understanding, which enables him to
make better judgements and to act accordingly in any situation.
CREATIVITY
As Rudmer values creativity, he believes it is important to come up with new and original ideas and to create something new or to find (innovative) solutions to complex problems.
MASTERY
As Rudmer values mastery, he believes it is important to improve his skills, as well as his ability to perform a task or to achieve a desired outcome successfully and efficiently.
PERFORMANCE
As Rudmer values performance, he believes it is important to bring out the best in himself, and to undertake actions that strengthen his self-esteem; to perform the best he can, to be successful, to achieve his personal goals, and to realize his dreams.
CONTRIBUTION
As Rudmer values making a positive contribution to the world, he believes it is important to use his capabilities as well as his qualities the best he can to ensure the well-being of the people who are in need of help or assistance.

Gijs Blokland

“As I grew up in a so called fries-generation (also known as the practical generation), I learned to do my own thing. Therefore, becoming an entrepreneur was the most logical choice for me.”

As a co-founder of MindWorld (the brand research agency where Rudmer worked at that time), DataIM, Qualizorg, Roamler and The Orange Factory Gijs was the most logical and first choice to become the technical partner for Rudmer, and to start this new adventure.

Thanks to his expertise, experience, entrepreneurial character and the online data collection company DataIM he is managing, we managed to develop an the Online Drive Scan. An innovative scan that not only is fun to do, but also works perfectly on any desired device: desktop, tablet and smartphone. Despite the many challenges we encountered along the way. Read more about Gijs

The key motivational driver of Gijs is: SELF-ACTUALIZATION
Gijs wants to be able to manage himself in any situation because he feels capable to make the right judgements and to act accordingly in every situation.
The second strongest motivational driver of Gijs is: COLLECTIVE ACTUALIZATION
Next to that, Gijs longs for creating collective value: to make sure that the people around him are capable of living their life up to their full potential and that everybody treats each other with dignity and respect, as this enables us to take care of both our own happiness and the happiness and well-being of each other. All the inner work he fulfils and has fulfilled up to now, truly becomes meaningful to him if it serves in creating a better world and helping the people around him.

The key social driver of Gijs is: PERSONAL GROWTH (AUTONOMY)
When Gijs interacts or collaborates with colleagues, he has a relatively great desire to increase his self-reliance by developing himself, both personally and professionally. His motivation to collaborate with others is highest when the people he collaborates with stimulate him to learn new things, improve his skills and push his limits in order to become more than who he is now.
The second strongest social driver of Gijs is: FAIRNESS
When Gijs interacts or collaborates with colleagues it is important for him to perceive the situation as fair. As far as Gijs is concerned, no person should be able to gain advantage from another person’s loss. Therefore, his motivation to collaborate with others is highest when the people he collaborates with apply a moral code that is aligned with his own inner compass, and that ensures a fair and an equal treatment for each and every one in the same circumstances.

PERFORMANCE
As Gijs values performance, he believes it is important to bring out the best in himself, and to undertake actions that strengthen his self-esteem; to perform the best he can, to be successful, to achieve his personal goals, and to realize his dreams.
CREATIVITY
As Gijs values creativity, he believes it is important to come up with new and original ideas and to create something new or to find (innovative) solutions to (complex) problems.
PROGRESSION
As Gijs values progression, he believes it is important to persue developments and innovations that lead to an improvement of the situation he is in.
FREEDOM
As Gijs values freedom, he believes it is important to feel free from any constraints, and that he is able to control and organize his own doings, without being controlled or interfered with by anyone oranything.
KNOWLEDGE
As Gijs values knowledge, he believes it is important to expand his knowledge and to increase his understanding, which enables him to
make better judgements and to act accordingly in any situation.
DISCOVERY
As Gijs values making new discoveries, he believes it is important to leave the beaten path, to learn new things and to extend his frontiers.
MASTERY
As Gijs values mastery, he believes it is important to improve his skills, as well as his ability to perform a task or to achieve a desired outcome successfully and efficiently.

Adria Ferrer Castro_Member of the Scarfforce Team

Adriá Ferrer Castro

“My passion is to develop creative solutions that are fundamentally sound.”

For the actual implementation of the Online Drive Scan and the development of the online recruitment tool Mijn.scarfforce, DataIM in turn required the help of Adriá Ferrer. A highly skilled and experienced designer and software developer of innovative web applications for the research world. And an expert in C# (MVC and WebForms) and Javascript.

Thanks to Adriá, we managed to develop an innovative online recruitment platform that not only is solid as a rock (99,6% up-time) and looks good, but is also highly user-friendly and easy to use on any desired device: desktop, tablet and smartphone. Read more about Adriá.

Adriá’s key motivational driver is: SELF-ACTUALIZATION
Adriá wants to be able to manage himself in any situation because he feels capable to make the right judgements and to act accordingly in every situation.
Adriá’s second motivational driver is: SELF-DETERMINATION
Next to that, Adriá wishes to get to know himself better by getting rid of the fears and habits he has copied from others and/or the culture he is part of, and that prevent him from becoming who he really is.
Adriá’s second motivational driver is: SURVIVAL
Adriá also longs for a situation in which he has certainty about his job and he feels confident about the work he does, the organization he works for and the future he is facing. As he likes to feel safe and secure in clear working situation and a stable environment, he longs for clarity, regularity, continuity and predictability
Adriá’s third motivational driver is: COLLECTIVE ACTUALIZATION
Last but not least, Adriá also longs for creating collective value: to make sure that the people around him are capable of living their life up
to their full potential and that everybody treats each other with dignity and respect, as this enables us to take care of both our own happiness as well as the happiness and well-being of each other. All the inner work he fulfils and has fulfilled up to now, truly becomes meaningful to him if it serves in creating a better world and helping the people around him.

Adriá’s key social driver is: PERSONAL GROWTH (AUTONOMY)
When Adriá interacts or collaborates with colleagues, he has a relatively great desire to increase his self-reliance by developing himself, both personally and professionally. His motivation to collaborate with others is highest when the people he collaborates with stimulate him to learn new things, improve his skills and push his limits in order to become more than who he is now.
Adriá’s second strongest social driver is: INDEPENDENCE (AUTONOMY)
When Adriá interacts or collaborates with colleagues he longs for self-determination and likes to be able to control and plan his own doings. Therefore, his motivation to collaborate with others is highest when the people he collaborates with provide him with sufficient freedom to make his own decisions about his doings, and his supervisor fully trusts him to accomplish the key tasks by himself.
Adriá’s third social driver is: CERTAINTY
When Adriá interacts or collaborates with colleagues it is important for him to feel safe and secure. Therefore, his motivation to collaborate with others is highest when the people he collaborates with offer him clarity and reassurance, and stimulate stability, continuity and predictability.
Adriá’s fourth social driver is: FAIRNESS
When Adriá interacts or collaborates with colleagues it is important for him to perceive the situation as fair. As far as Adriá is concerned, no person should be able to gain advantage from another person’s loss. Therefore, his motivation to collaborate with others is highest when the people he collaborates with apply a moral code that is aligned with his own inner compass, and that ensures a fair and an equal treatment for each and every one in the same circumstances.

CREATIVITY
As Adriá values creativity, he believes it is important to come up with new and original ideas and to create something new or to find (innovative) solutions to (complex) problems.
KNOWLEDGE
As Adriá values knowledge, he believes it is important to expand his knowledge and to increase his understanding, which enables him to
make better judgements and to act accordingly in every situation.
FREEDOM
As Adriá values freedom, he believes it is important to feel free from any constraints, and that he is able to control and organize his own doings, without being controlled or interfered with by anyone oranything.
FUN
As Adriá values fun, he believes it is important to stimulate himself to do what is (physically) good for him by letting himself go, acting crazy and having fun.
SAFETY
As Adriá values your safety, he believes it is important to experience an absence of any potential danger, risk, or injury, and that protective measures are taken in order to prevent these kind of situations.
DISCOVERY
As Adriá values making new discoveries, he believes it is important to leave the beaten path, to learn new things and to extend his frontiers.
STABILITY
As Adriá values stability, he believes it is important that the situation remains steady over time.

Sanne Klaver

“An organized and comfortable working environment not only helps to make a good first impression on your customers, but helps to ensure happy colleagues.”

‘A day without Sanne is a day not lived.’ Without the wonderful vibe Sanne brings to our office at the Haarlemmerstraat, this adventure would not only be half the fun, but probably also not successful. The past years, Sanne showed us how important and valuable the role and input of the super vibe manager can be that Sanne is.

From starting the day with a beaming smile, handling the every day administration and making sure we have a organized and cozy place to work, to offering a listening ear and providing a compassionate hug when you can use it most: Sanne is by far the best office and vibe manager one could wish for as a start-up. Read more about Sanne

Sanne’s key motivational driver is: COLLECTIVE ACTUALIZATION
Sanne longs most for creating collective value: to make sure that the people around her are capable of living their life up to their full potential and that everybody treats each other with dignity and respect, as this enables us to take care of both our own happiness and the happiness and well-being of each other. All the inner work she fulfils and has fulfilled up to now, truly becomes meaningful to her if it serves in creating a better world and helping the people around her.
Sanne’s second motivational driver is: UNITY
In addition, Sanne longs for unification and to have a sense of belonging. She needs people around her to feel happy. She has a strong desire to be accepted by others as a full-fledged member of the crew, and likes to be part of something that is bigger than herself.
Sanne’s third motivcational driver is SELF-DETERMINATION
Next to that, Sanne wishes to get to know herrself better by getting rid of the fears and habits she has copied from others and/or the culture she is part of, and that prevent her from becoming who she really is.
Sanne’s fourth motivational driver is: SURVIVAL
Sanne also longs for a situation in which she has certainty about her job and she feels confident about the work she does, the organization she works for, and the future she is facing. This is why she likes to feel safe and secure in clear and stable working situation, and why she longs for clarity, regularity, continuity and predictability.

Sanne’s key social driver is: FAIRNESS
When Sanne interacts or collaborates with colleagues it is important for her to perceive the situation as fair. As far as Sanne is concerned, no person should be able to gain advantage from another person’s loss. Therefore, her motivation to collaborate with others is highest when the people she collaborates with apply a moral code that is aligned with her own inner compass, and that ensures a fair and an equal treatment for each and every one in the same circumstances.
Sanne’s second strongest social driver is: RELATEDNESS
When Sanne interacts or collaborates with colleagues it is important for her to experience feelings of intimacy and belonging. Therefore, her motivation to collaborate with others is highest when her peers want to team-up with her and are committed to communicate this accordingly to the outside world, so the entire team enjoys a true sense of
camaraderie
Sanne’s third strongest social driver is: INDEPENDENCE (AUTONOMY)
When Sanne interacts or collaborates with colleagues she longs for self-determination and likes to be able to control an plan her own doings. Therefore, her motivation to collaborate with others is highest when the people she collaborates with provide her with sufficient means to make her own decisions about her doings, and her supervisor fully trusts her to accomplish the key tasks by herself.
Sanne’s fourth social driver is: CERTAINTY
When Sanne interacts or collaborates with her colleagues it is important for her to feel safe and secure. Therefore, her motivation to collaborate with others is highest when the people she collaborates with offer her clarity and reassurance, and stimulate stability, continuity and predictability.

JUSTICE
As Sanne values justice, she believes it is important to experience moral rightness and an absence of fraud, lies or confusion of facts within the
organization and between colleagues.
CARING
As Sanne values caring, she believes it is important to show concern and to feel empathy with others (colleagues and/or clients) with the intention to make them feel good.
FREEDOM
As Sanne values freedom, she believes it is important to feel free from any constraints, and that she is able to control and organize her own day-to-day activities without being controlled or interfered with by anyone oranything.
FUN
As Sanne values fun, she believes it is important to stimulate herself to do what is (physically) good for her by letting herself go, acting crazy and having fun.
PURPOSE
As Sanne values purpose, she believes it is important to look for the meaning of life and all great events that take place around her, and to accomplish a personal long-term goal that is meaningful to her.
STRUCTURE
As Sanne values structure, she believes it is important to work in an environment in which she feels she has a good grip on the situation because it is ordered and she has overview. For example, because the workplace is tidy, and everybody works according to fixed rules and clear standards with concrete objectives.
OPENNESS
As Sanne values openness, she believes it is important that everyone is transparant and prepared to speak freely and openly with regards to what is going.